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Wednesday, July 31, 2002
What the US needs now is more aggressive PR. The White House has suddenly been alerted to the fact that people in every single country on the planet thinks that they're a bunch of self-interested assholes. Including their own. So, Junior and gang are opening the War on Terror advertising office, which will attempt to make everyone love America.
"Weeks after September 11, a public diplomacy office was set up in the state department, under the leadership of former advertising executive Charlotte Beers, but it has been unable to stem a tide of hostility towards US policies."
Maybe because there's been a steady flow of US policies that are insulting to the global community or that out and out suck, in that they are incomprehensibly stupid. Policies that not even Arnold Schwarzenegger could sell. The people in the State Department reportedly "listened" too much, instead of talking so much that they drown every other voice out, which is what the new office will do.
Maybe they should use Sony's approach...hire actors to hang around bars in foreign countries and "casually" engage people in conversation about how great America is.
But, what they'll probably do is unleash a relentless tide of commercials and posters and magazine advertisements with some lame slogan and some as-close -to-heroic-as-they-can-get pictures of George Bush saluting, if they can snap a shot of him where he's not bumping his head or cuddling a dog or looking too beady-eyed or making a moronic expression or sticking out his tongue or picking his nose or falling out of his chair, which is very hard to do and may explain why the State Department had such difficulty promoting to the world the idea that some simpleminded saphead who somehow stole the presidency is the planets' saviour and isn't just out to conquer the world in the name of homacidal American corporations.
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